Jessica Betancourt

Growth and Product Marketing Leader

Jessica is a creative and innovative marketing strategist with 15 years of experience across B2C and B2B verticals. She collaborates with startups and tech companies to develop intentional and impactful marketing plans that help meet larger business goals.

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Work

I am a dynamic growth and product marketer with 14+ years of experience across D2C, B2C and B2B verticals with an emphasis in paid acquisition and product marketing.I have significant experience working with startups and promoting new brands or product launches. Adept at developing intentional, full-funnel marketing strategies that support larger business goals while ensuring seamless, sustainable execution.In 2020 I co-founded Emphasis Media, a full-service marketing agency, where I currently work as a managing partner leading teams of marketing, design and analytics experts. I also work directly with tech companies and startups as a fractional marketing leader through J Betancourt Consulting.

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About

A Northern California native, I settled in captivating San Francisco after graduating from U.C. Berkeley, where I've remained ever since.After a brief stint in event planning, I found my way to marketing and began my career at AKQA, a global creative and media agency. Working with brilliant colleagues on world-class brands, I learned to supplement my natural creativity with data and analytics to drive results.I then moved in-house to manage user acquisition for TripIt from SAP Concur, where I gained valuable experience working closely with product, brand and PR/Comms teams and sharpened my media planning, vendor management and product marketing skillset.In 2016, I made the shift into consulting and began partnering with startups and tech companies as a strategic extension of their marketing teams. In 2021, I co-founded Emphasis Media and now manage a nimble team of brilliant strategists, campaign managers, creatives and analytics experts.Over the years, I have had the privilege of working with brands like Wynn Las Vegas, TurboTax, r.e.m. beauty by Ariana Grande, Meyer Sound, Blue Shield of California, and many more.

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